TSESS 台灣脊椎微創內視鏡醫學會 2024年會暨國際學術研討會視覺設計
精微之道，單雙共行
在設計與脊椎內視鏡微創的交匯處，我們以「精微之道，單雙共行」為核心主題，構築了一場兼具專業深度與視覺美感的盛會。本次設計專案以內視鏡手術的靈活性與精準性為靈感，透過極簡優雅的設計語言，展現單通道與雙通道技術的協作精神，並進一步突顯學會在國際舞台上的卓越定位。從主視覺設計到每一件細緻的製作物，我們致力於用設計作為溝通的橋樑，為與會者帶來全方位的感官體驗與情感連結。
這不僅是一場展示學術成就的平台，更是一場設計與醫學相互交融的旅程。設計核心在於捕捉脊椎微創手術的細膩與內涵，並通過視覺與結構設計呈現出專業與人文的完美平衡，使參與者不僅能看到技術背後的邏輯，更能感受到醫學背後的溫度。
設計理念說明
專業與協作的象徵
設計根植於單通道與雙通道技術的互補性。動態曲線的延展象徵手術的流暢性與精準性，而雙曲線交錯則代表兩種技術在共同目標下的協作精神。深藍作為主色調，傳遞醫學的穩重與專業，輔以層次分明的排版，讓視覺在專業性與美感間取得平衡。
設計語言的統一性
無論是主視覺、手冊、歷史牆還是快速分享區的背板，我們始終遵循統一的設計語言。動態曲線與精簡排版讓技術的複雜性化為直觀易懂的視覺呈現，強化學會品牌的統一性與記憶點。此外，在歷史牆、講師牆、識別證等設計中融入國旗元素，進一步彰顯活動的國際化屬性，展現多國合作的共同願景。
情感的流動與延續
設計不僅是視覺語言，也是情感載體。我們希望透過細膩的設計語言傳遞學會的初心與願景——深耕醫學技術與關注人性情感，讓參與者在每一個設計細節中都能感受到專業的力量與溫度。
詳細設計說明
1. 主視覺設計：靈動與平衡的視覺語言
主視覺以深藍為基調，象徵專業與穩重。流動的曲線代表內視鏡手術的靈活與精確，雙曲線交疊則突出了單雙通道技術的協作與融合。整體設計展現了一種既動態又和諧的美感，強調技術與美學的平衡。
應用： 運用於海報、邀請函、會場佈置、活動手冊封面，確保整體視覺語言的一致性。
2. 海報設計：靜與動的完美詮釋
海報將主視覺延展為多用途設計，文字排版簡潔，色彩層次分明，曲線與幾何元素流暢結合，傳達出穩重的視覺語言。
特色： 中文與英文標題並列，展現學會的國際化視野，滿足在地與全球觀眾的需求。
3. 歷史牆：記錄成就，啟迪未來
歷史牆以時間軸為主體，搭配歷任會長的照片與貢獻說明，展示學會在技術與學術上的進步軌跡。國旗元素的嵌入，彰顯歷屆活動的國際化參與，增添故事的層次感。
特色： 流暢的時間軸結構與精緻的排版設計，使參與者一目了然地回顧學會的發展。
4. 講師牆與快速分享背板：國際化的視覺體現
講師牆以照片與國旗相結合，凸顯每位專家的國際身份與專業背景。快速分享背板則以明亮的字體與流動曲線設計，強調活動的節奏感與學術的多樣性。
5. 報到區與指引系統：實用與美學的平衡
報到區與指引系統延續主視覺設計，清晰的動線規劃與簡約的標識設計，讓參與者在流暢的空間中感受到視覺與功能的雙重統一。
6. 活動手冊與物料設計：資訊與美感的結合
活動手冊封面以主視覺曲線元素結合水光加工，內頁細膩地呈現議程、講師介紹與會場地圖。識別證與物料則融入國旗元素，提升辨識度的同時體現國際化屬性。
7. 獎狀與紀念品設計：專業與儀式感的結合
獎狀設計結合精緻的字體與圖形元素，傳達對學術貢獻的敬意；紀念品如環保袋則以高品質設計，兼具實用性與留念價值。
結語：設計連結專業與醫學
2024 台灣脊椎微創內視鏡醫學會年會的設計專案，成功地將專業、藝術與國際化融為一體。從主視覺到每一件物料，設計不僅傳遞技術的精確與革新，更將學術的情感與溫度以視覺形式傳達到每一位與會者的心中。
這是一次設計與醫學的深度對話，我們希望通過這些作品，展現學會不僅是技術創新的引領者，更是情感與價值的締造者。設計是橋樑，讓技術更貼近人心，讓國際合作更加鮮活，也讓未來更具無限可能。
Organized by｜TSESS 台灣脊椎微創內視鏡學會
Co-organized by｜林口長庚脊椎神經外科、台灣疼痛醫學會、財團法人台灣中青年神經外科醫師教育基金會
Executed by｜Atrip 立夏有限公司
Visual Design｜Joseph Cheng 鄭憬翰
The Art of Precision, UEB & FELD in Endoscopic spine surgery
At the intersection of design and minimally invasive spinal endoscopy, we embrace "The Art of Precision, A Unified Path" as the core theme, creating a visual experience that seamlessly blends elegance and professional depth. This design project draws inspiration from the flexibility and precision of endoscopic surgery, using minimalist yet sophisticated design language to convey the spirit of collaboration between uniportal and biportal techniques. It further emphasizes the Society’s distinguished position on the global stage. From the dynamic curves of the main visual design to the intricate details of every creation, we aim to use design as a bridge, offering attendees an immersive connection between visuals and emotions.
This project is not just a platform to showcase academic achievements; it is a journey where design and medicine intersect. The core of the design lies in capturing the subtlety and depth of minimally invasive spinal endoscopy and transforming it into a harmonious balance of professionalism and humanism. Every visual element is crafted to evoke resonance, allowing participants to perceive not only the logic behind the technology but also the warmth of humanity in the field of medicine.
Design Philosophy
A Symbol of Professionalism and Collaboration
The design is rooted in the complementary nature of uniportal and biportal techniques. The flowing curves symbolize the seamless and precise nature of surgery, while the intersecting dual curves represent the collaborative spirit of both techniques working toward a shared goal. The dominant deep blue color conveys professionalism and calmness, paired with clean layouts that balance aesthetics with clarity.
Unified Design Language
Whether it's the main visual, event handbooks, history walls, or rapid-fire discussion backdrops, we maintain a consistent design language. The flowing curves and streamlined layouts simplify the complexity of advanced techniques into an intuitive and visually cohesive presentation, strengthening the Society’s brand identity. Additionally, the inclusion of national flags in the design of the history wall, speaker wall, badges, and speaker nameplates highlights the event’s international scope and collaborative nature, underlining the shared vision of global cooperation.
Emotion in Motion
Design is not merely a visual language; it is also a vessel of emotion. Through meticulous design, we aim to convey the Society’s core mission and vision—to deeply cultivate medical expertise while remaining empathetic toward humanity. Every detail is crafted to reflect professionalism and warmth, ensuring participants experience a profound connection with the event’s purpose.
Detailed Design Overview
1. Main Visual Design: The Language of Movement and Harmony
The main visual features a deep blue base, symbolizing professionalism and depth. Flowing curves represent the fluidity and precision of endoscopic surgery, while intersecting dual curves illustrate the collaboration of uniportal and biportal techniques. This dynamic yet harmonious design underscores the balance between art and science.
Applications: From posters and invitations to on-site decorations and handbook covers, the main visual provides a cohesive language that unifies all aspects of the event.
2. Poster Design: A Perfect Balance of Static and Dynamic
The poster extends the main visual into a multipurpose design, combining clean typography with layered compositions. The interplay of flowing curves and geometric elements conveys a stable yet dynamic visual language.
Features: Bilingual titles in Chinese and English reflect the Society’s international outlook, catering to both local and global audiences.
3. History Wall: Reflecting the Past, Inspiring the Future
The history wall uses a timeline structure, showcasing the Society’s milestones and the invaluable contributions of its past presidents. The integration of national flags adds depth to the narrative, symbolizing the international participation and impact of the Society.
Features: A seamless timeline structure and refined layouts offer attendees a clear and inspiring overview of the Society’s journey.
4. Speaker Wall and Rapid Fire Backdrop: Showcasing International Excellence
The speaker wall integrates portraits and national flags, emphasizing the global expertise of each participant. The rapid-fire discussion backdrops use dynamic visuals and bold typography to reflect the fast-paced, diverse academic exchanges taking place.
5. Registration and Wayfinding Systems: Practicality Meets Aesthetics
The registration and wayfinding systems follow the main visual’s elegant simplicity, offering clear navigation while maintaining visual consistency. The functional yet aesthetically pleasing designs ensure a seamless experience for participants.
6. Event Handbooks and Materials: Combining Information and Aesthetics
The event handbooks feature covers adorned with the main visual’s flowing curves and high-quality finishes, while the inner pages present schedules, speaker details, and venue maps in a refined layout. Badges, stickers, and booth nameplates incorporate national flags for easy identification, further reinforcing the event’s international presence.
7. Certificates and Memorabilia: Ritual and Refinement
Certificates blend sophisticated typography and graphical elements to honor academic achievements, while eco-friendly tote bags with minimalist designs serve as both practical and memorable keepsakes.
Applications: These items allow participants to carry the event’s essence beyond the conference, fostering a lasting connection.
Conclusion: Bridging Professionalism and Humanity Through Design
The 2024 Taiwan Society of Endoscopic Spine Surgery Annual Meeting design project successfully integrates professionalism, artistry, and international collaboration. From the dynamic curves of the main visual to the smallest material details, every element speaks to the precision of medical innovation and the warmth of academic exchanges.
This project is a profound dialogue between design and medicine, showcasing the Society as not only a leader in technical innovation but also a creator of meaningful connections. Design acts as a bridge, bringing technology closer to the heart, enriching international collaboration, and opening infinite possibilities for the future.
